Beautiful Japan Denim by JRunway

If you have been around Plaza Singapura lately, have you seen the wonderful denim additions in JRunway?

Still keeping all that denim a surprise, eh.

When I reached, their staff were already hard at work: promoting the show to passer-bys and getting people to take shots to be showcased in their denim contest.

For this event, JRunway has especially collaborated with Kurashiki Fashion Centre from Japan. The company hails from "Kurashiki" a local city in Okayama, well-known for manufacturing denim products. Many reputable brands were featured during the show namely:

  • Big John
  • Commonplace
  • DANIA Japan
  • Denim Closet
  • Delay by Win&Sons
  • FOB Factory
  • MOMOTARO Jeans
  • SEAMS and,

Each brand had a short video introducing the brand, their uniqueness in type of cotton used, dyeing, and manufacturing process and even in their design! What better way to showcase the comfort and fit of denim than a fashion show? Kurashiki Fashion Centre, JRunway enlisted the help of students from Laselle to strut their stuff!


On a very random note, when I received the camera to take photos with, I noticed that it was running out of battery D: Did it last through the fashion show? Check out our selections from the show below to find out!

Denim with muscle shirts!

The fashion show had 3 themes: Denim with muscle shirts, Full denim style and denim mix and match! Which style is your favourite?

Full denim style

And the girls!

Interested retailers and brand owners were treated to a complimentary tea session over at Canelle. For me, I headed over to their pop up showroom outside their store. All invited guests and media were treated to iced lemon tea and colourful macarons!

Food is always delightful!

I also received a file with fact sheets introducing the participating brands and companies, as well as a CD detailing the brands and retail prices.

Ongoing for that day only was their streetsnap denim contest! You could stand to win a pair of jeans worth $300! Check out the album here!

The stylish winner! Image from JRunway Official FB.

A short and sweet event for the day, but there were still perks over the weekend! You could get discounts by spending $100 and above on denim products!

Looking for a new pair (or more) of fashionable, durable jeans? Stop by JRunway to check out the range available! And to answer the question, the camera lasted all the way through o/ -charging now-

Find out more about JRunway at their Official Facebook page!

Or visit them at:
68 Orchard Road, Plaza Singapura
#01-54, Singapore 238839
Tel: +65-63377546

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Signing off,